Cookies Policy

Last updated: June 4, 2026

This Cookies Policy explains the cookies and similar storage we use on mtsrlabs.com, what they do, and how you can control them. For how we handle personal data more broadly, see our Privacy Policy.

What are cookies?

Cookies are small text files stored on your device when you visit a website. We also use comparable browser storage (such as localStorage) for the same purposes. We group what we use into functional storage (needed for the Site to work and to remember your choices) and analytics / advertising cookies (which help us measure usage and campaigns, and which only run with your consent in the EU, EEA, and UK).

Cookies we use

NameProviderPurposeTypeExpiry
mtsr_regionMTSR (first-party)Remembers whether your region requires a consent bannerFunctional6 months
cookie_consentMTSR (first-party, localStorage)Remembers your Accept / Decline choiceFunctionalUntil cleared
_gaGoogle AnalyticsDistinguishes individual visitorsAnalytics2 years
_ga_*Google AnalyticsPersists analytics session stateAnalytics2 years
_gcl_auGoogle AdsMeasures ad conversions (conversion linker)Advertising90 days

Functional storage is always active because the Site cannot remember your consent choice or region without it. Analytics and advertising cookies are only set after you consent where consent is required.

Managing your choices

  • Cookie banner. In the EU, EEA, and UK you are shown an Accept / Decline banner on your first visit. Declining keeps analytics and advertising storage switched off.
  • Change your mind. Select Cookie settings in the footer at any time to reopen the banner and update or withdraw your choice — wherever you are in the world.
  • Browser controls. Most browsers let you block or delete cookies through their settings. Blocking functional storage may affect how the Site works.
  • Google opt-outs. You can install Google's opt-out browser add-on to disable Google Analytics across sites.

Changes to this policy

We may update this policy as the cookies we use change. The "Last updated" date above reflects the latest revision.

MTSR

An AI-native digital agency working across websites, paid media, SEO, content, and social.

Services
  • Web design & development
  • Paid media
  • Search engine optimization
  • AI consulting & integrations
  • Social media
  • Content marketing
Industries
  • Real estate
  • Travel & hospitality
  • E-commerce
  • B2B & B2C SaaS
  • Creators
  • B2B services
© 2026 MTSR LabsPrivacyCookies